Brand Core blueprint Branding for video games and game studios
A folded pull-out about our video game branding project in Finland's leading video game magazine.
Like all great brands, a game should have something unique, distinctive, lovable and addictive in its core. This is what we call the brand core. Once you find it, the chances of success multiply and there's a clear road map for all coming actions in game marketing and game developing.
www.king.fi/gameplan
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